People often wonder how much they should pay an artist for custom graphics, including "simple" designs like logos.
Let me share my thoughts.
There is a story about a factory manager who kept hearing a noise. After months of not being able to locate it, he
called in an expert, The expert arrived, walked around for fifteen minutes, took out a hammer, and tapped a pipe.
The noise stopped immediately. The manager was greatly relieved until the expert presented him with a bill for five
hundred dollars! "Five hundred dollars to tap a pipe with a hammer!?", exclaimed the manager. "No." said the
expert, "A dollar to hit the pipe and four hundred and ninety nine dollars to know where to hit."
We pay for a specialist's expertise. Hopefully you choose someone who is creative and knowledgeable, but remember,
artists are specialists too. There is free clip art in abundance on the Internet and in books. We pay artists to
create something that is uniquely our own. Simplicity is often valued more than complexity in a design, logo, or
illustration. Pricing is often associated with usage as well as the artist's reputation. Don't hire an expert, if
you don't value their expertise.
Al Hirschfield, was famous for his extremely simple (looking) caricatures that graced the pages of New Yorker
Magazine. Most school children can duplicate Charles Schulz Snoopy as well as the whole Peanuts Gang. The
McDonald's Golden Arches, Nike Swoosh, and the MacIntosh Apple are recognized all over the world. Many of Pablo
Picasso's paintings look like they were done by a drunken fourth grader until they are examined closely.
If you are looking for an artist for a project, look first at their established work and style and see if it looks
like it will represent what you want. Go from there. My grandparents paid seven hundred dollars for a logo for
their riding school. It was "merely" a silhouette of a horse and English rider jumping a fence. That was over
thirty years ago! You can pay tens of thousands of dollars for a "simple" logo these days. The most import thing is
that it represents you and your concept and will it serve its purpose well.
The Graphic Artists Guild (www.gag.org) publishes an annual guide with pricing recommendations, but they are guidelines
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subject to change without notice
3 Page Web Site
Starting at *$350.00
Quote for all others
ASK ABOUT MY ISCA MEMBER SPECIAL!
#1 includes a fully custom color logo with a black and white variation for
only *$130.00 (PayPal). This includes the logo in different sizes and both GIF and JPG formats
with both light and dark backgrounds (or I can match a web site background color). I also include an avatar with
the logo. I can work with your concept, sketch, or old logo or create it from scratch.
*This price will go up if I have to do more than a few concepts
after we have talked. Sadly there are people who only know SOME of what they DON'T want and not at all what they do
want. It is a lot of extra work and frustrating for all.
Logo Package #2 includes everything in Logo Package #1 and adds a
business card layout, a single color T-shirt design (front and back) incorporating the logo and your information
(for web use), and a simple animation for your web site. All of this for only $210.00 total
(PayPal). A color T-shirt design is by quote. T-shirts and business cards are not included. This is for design work
only, but I will point you towards excellent printers.
A 50% non-refundable kill fee is required before beginning any work.Custom artwork like this has
little or no value to anyone other than the person or company it was created for.
Plan A: $60.00 per month which includes the first two hours of changes or
$40.00 each additional hour.
Plan B: $40.00 per hour.
"3D" Caricatures: $75.00 each (Photographs required)
Animated Caricatures: Starting at $150.00
Additional custom backgrounds: starting at $50.00
Morphs: Starting at $50.00
Flash Animations: Quote
Business Card Design: starting at $50.00
Non-3D Caricatures: Quote
Portraits: $75.00 Per Subject
Photos manipulated: Quote
Custom Banners: Quote
* Plus Domain Name Registration and Hosting
ALL WORK REQUIRES A
$200.00 OR 50% NON-REFUNDABLE RETAINER (WHICHEVER IS GREATER) ONCE A QUOTE IS
ACCEPTED. SORRY, NO EXCEPTIONS.